The Challenge Every Parking Owner Faces

As a parking facility owner, you know the frustration: you want to monetize your parking spaces from visitors and guests, but you don't want to charge your own employees, tenants, or regular contractors. The last thing you need is your staff getting parking tickets or paying fees just to come to work.

The good news? Modern parking management doesn't have to be all-or-nothing. With the right system, you have complete control over who pays, when they pay, and how much they pay.

IN THIS SERIES

Exempting Your People: License Plate Rules

The foundation of flexible parking management is license plate exemption rules. This feature allows you to create an allow list of vehicles that never get charged, no matter when they park or how long they stay.

Who You Can Exempt

How It Works

Simply add license plates to your exemption list, and the system automatically recognizes these vehicles. No parking passes to distribute, no tickets to void, no refunds to process. The system handles it seamlessly in the background.

This means you can still enforce parking rules and generate revenue from visitors, while your regular parkers enjoy hassle-free access.


Custom Hours: Charge Only When It Matters

Not all parking situations require 24/7 enforcement. With custom operating hours, you decide exactly when parking fees apply.

Common Scenarios

Business Hours Only
Charge Monday-Friday, 9 AM to 5 PM, when your lot is in high demand. Outside those hours? Free parking for everyone. Perfect for office buildings where evening and weekend parking goes unused anyway.

Peak Hours Premium
Apply fees during your busiest times when spaces are scarce, but allow free parking during slower periods. This naturally encourages visitors to come during off-peak times.

Event-Based Enforcement
Only charge during specific events, games, or busy seasons. The rest of the time, your lot operates as free parking.

Weekend vs. Weekday
Charge different rates or different hours based on the day of the week. Maybe Monday through Friday requires payment, but weekends are free.

The Benefit

You maintain control during high-demand periods while building goodwill during times when your lot isn't at capacity anyway. It's parking management that adapts to your real-world needs.


Dynamic Pricing: Different Rates for Different Times

Why charge the same rate at 2 PM on a Tuesday as you do at 6 PM on a Friday? With day and hour-specific pricing, your rates reflect actual demand.

Pricing Strategies You Can Implement

Peak vs. Off-Peak

Weekend Premium

Seasonal Adjustments

Event-Driven Pricing

Real-World Example

A downtown restaurant parking lot might charge $8 during dinner service (5-10 PM Thursday-Saturday), $4 during lunch (11 AM - 2 PM daily), and $2 for other times. Meanwhile, their employee and delivery driver plates are always exempt.


Putting It All Together

The most powerful parking management approach combines all these features:

  1. Exempt your regular parkers by license plate so they never think about parking
  2. Set operating hours that match your actual busy periods
  3. Adjust pricing to reflect real demand throughout the day and week

This approach maximizes your revenue from transient parkers while eliminating friction for your employees, tenants, and regulars. You're not leaving money on the table, and you're not nickel-and-diming your own people.


The Bottom Line

You shouldn't have to choose between monetizing your parking and keeping your employees happy. With flexible rules, custom hours, and dynamic pricing, you can:

Your parking lot, your rules. Make them work for your business.


Dive Deeper Into Flexible Parking Rules

License Plate Allow Listing Guide
3-4 min read
Custom Operating Hours Strategy
3-4 min read
Dynamic Pricing Strategies
3-4 min read
Balancing Revenue & Relationships
3-4 min read