A property owner in Eau Claire, Wisconsin began their parking operation with a basic Scan-to-Pay system from a different provider. It was simple enough and got the lot operational, but revenue remained flat at around $900 per month. Despite having a digital payment option, the owner noticed a persistent gap between lot usage and actual payments.
The underlying issue became clear over time. Compliance hovered around 45 percent, meaning more than half of the visitors who used the lot simply chose not to pay. Without consistent enforcement and professional system management, the technology alone couldn't bridge that gap.
Low compliance wasn't a reflection of the payment technology. It reflected the lack of integrated enforcement. Visitors who saw no consequences for non-payment had little incentive to pay voluntarily. The owner needed more than just a payment platform. They needed a solution that combined user-friendly payment options with professional enforcement that actually worked.
Rather than continuing with a basic, self-managed system, the owner partnered with Monetize Parking to implement a comprehensive enforcement solution. The new system maintained the convenience of mobile payments while adding robust compliance monitoring, automated enforcement, and professional oversight.
The transformation was immediate and measurable. Within 90 days:
That represents a 178% average increase in monthly revenue, with some months exceeding 200% growth. The compliance improvement didn't just boost cash flow. It fundamentally transformed the lot from an underperforming asset into a professionally managed, high-performing revenue center.
For commercial property owners, parking revenue directly impacts net operating income (NOI) and, by extension, property value. The monthly revenue increase of $1,600 translates to approximately $19,200 in additional annual NOI.
At a capitalization rate of 8%, this represents roughly $240,000 in increased property value from a parking lot that was already operational but simply underperforming.
This kind of value uplift demonstrates how the right parking solution can transform an underutilized asset into a significant contributor to overall property value. The owner went from collecting less than half of potential revenue to monetizing nearly 90% of their lot usage.
Mobile payment technology works when it's backed by professional enforcement and expert management. The difference between 45% compliance and 90% compliance isn't just a number. It's the difference between a parking lot that barely covers costs and one that generates meaningful income and property value.
The Eau Claire owner didn't just upgrade their technology. They partnered with a team that could deliver the enforcement consistency, system integration, and professional oversight needed to maximize their lot's potential.